Bulk Messaging

SMS Marketing Transaction Alerts Announcements Email Marketing Email Nuturing

Bulk SMS and email marketing have emerged as indispensable tools for businesses and individuals looking to connect with their target audience efficiently. With the prevalence of smartphones and the widespread use of email, these channels provide unique opportunities to deliver personalized messages, promote products or services, and enhance brand visibility.

There are over a million and one ways you can implement Bulk Messaging, be it SMS or Email Marketing. The important thing is to understand your business model and industry.
Chuka Anene
Quorium Solutions

Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications. For one, SMS messages have a nearly 100% open rate, which means your audience is much more likely to see your text message than your email (average open rates for emails are around 22%).

SMS marketing is a great way to reach your target audience with a concise and clear message. For example, if you're running a weekend sale or promotion, you can let your customers know via text. Or, if you own a restaurant, you can send SMS messages with your daily specials.

Some Types of SMS marketing campaigns

There are many types of SMS marketing campaigns, from simple and straightforward to more complex. Here are two of the most effective forms:

Promotional campaigns
Promotional SMS marketing campaigns are designed to generate interest in a product

Coupons and promotions can be an excellent way to drive more people to your store or website, especially when accompanied by a quality call to action (CTA).

Transactional campaigns
Transactional SMS marketing messages are sent in response to an event or action. These campaigns offer information that is time-sensitive and relevant to the customer, such as appointment reminders, shipping notifications or password resets. Because these messages are so timely and relevant, they have a high open-rate and can be very effective in driving conversions.

Announcements
From time to time, businesses, associations, friendship groups or even family members have the need to announce birthdays, anniversaries or events. What other way is there to send such messages instantly, to your audience, other than using SMS.

or service. They can include discounts, coupons and other special offers. Our Messaging platform can help you reach your target audience and increase engagement. By marketing to your customers where they are most active, you have a better chance of keeping their attention.